About Sales Force Automation (SFA) In Detail - Sales Force Automation (SFA) refers to a software application for sales management. SFA provides automated workflows that create efficient sales processes to manage business prospects, sales forecasts, and team performance.SFA can also be referred to as Salesforce Management. If your business deals with more than a few customers and sales are the main goal, SFA is your new best friend.About Sales Force AutomationSales force automation, which is commonly abbreviated as SFA, is an application used to manage and simplify the complicated sales process. Sales force automation is able to automate data, processes, and sales or sales force activities so that they have more time to market products with the aim of increasing team work efficiency and ultimately increasing company sales.Sales force auotomation is certainly related to company performance, because it can automate sales which certainly facilitates the companys sales performance. With the SFA, not even too many salespersons are needed. This certainly saves the cost of paying employee salaries.